Malliotakis Joins Colleagues, Families in Times Square for Pediatric Cancer Awareness
In an effort to raise awareness for pediatric cancer, today, the Times Square Advertising Coalition (TSAC) unveiled more than a dozen of the iconic digital screens in Times Square simultaneously illuminated in gold with a message about pediatric cancer from 8-9PM. TSAC leadership and elected officials were joined by a multitude of families affected by pediatric cancer, some of which flew in from out of town to support the event and view the message being shared in the Crossroads of the World.
Supporters that attended include: Michael Grimm, United States Congressman; Martin Golden, New York State Senator; Nicole Malliotakis, New York State Assembly Member; Alec Brook-Krasny, New York State Assembly Member; Vincent Gentile, New York City Councilman, Camille Orrichio Loccisano, Founder of the Francesco Loccisano Memorial Foundation, Inc.; Matthew Kabel, Father of daughter being treated for leukemia and pediatric cancer advocate; Tony Stoddard, Founder of the Gold World Project and Ashley Burnette, Pediatric Cancer survivor and Hyundai Hope on Wheels National Youth Ambassador.
“Many of the families here today have shared their heartbreaking stories of the devastating effects of pediatric cancer,” said Harry Coghlan, Chairman of the Times Square Advertising Coalition. “Several parents told me they wished they had known more about the pediatric cancer community when their child got sick. By turning the iconic signs gold in the world’s most photographed location, we hope to raise awareness not only in America but around the globe.”
“On behalf of TSAC, I am delighted our organization has donated time on our vibrant, digital signs to support pediatric cancer awareness,” said Fred Rosenberg, President of the Times Square Advertising Coalition. “The signs in Times Square are the most attractive advertising space in the world. There is no better place to announce pediatric cancer awareness month.”
Michael Grimm, United States Congressman said, “It’s incredibly uplifting to see such an iconic landmark like Times Square going gold in support of childhood cancer awareness. Lending this kind of attention to such an important cause brings us one step closer to finding a cure for the millions of innocent lives and their families touched by childhood cancer.”
Senator Martin Golden said, “It is truly an honor to stand at the crossroads of the World as it goes gold, in support of, and to raise awareness of, pediatric cancer. The children, their families, and so many are grateful for your support.”
Nicole Malliotakis, New York State Assembly Member said, “Changing ‘The Great White Way’ into a shade of gold is a remarkable achievement and sight, and I couldn’t be happier for the brave families who’ve worked so hard at spearheading this effort from the ground up. It is my hope that this movement will not only bring awareness to this horrible disease and the struggles these young children and their families face, but that it will help raise the resources necessary to discover a cure, once and for all.”
Vincent Gentile, New York City Councilman, said, “Today we stand at the crossroads of the world to say kids with cancer deserve awareness, they deserve funding, they deserve recognition and they deserve a cure . Tonight we will channel the power of Times Square’s famous glow into a beacon of hope and awareness the world over. I commend the Times Square Advertising Coalition for agreeing to light up their iconic, digital screens in gold to raise awareness for pediatric cancer research.”
Alec Brook-Krasny, New York State Assembly Member said, “Thank you to Times Square for partnering with us on the Go Gold for Childhood Cancer Awareness month. This is a historic moment for all as one of the most celebrated districts in the world is helping to draw attention to this cause. As a parent I can’t begin to imagine the pain and anguish of seeing your child suffer and being able to do very little to help them. If drawing awareness to Childhood Cancer can save just one life than we have succeeded. I especially want to thank Camille Loccisano who found strength in personal tragedy to bring us all here today. We stand together in Frankie’s name, and all others who have suffered.”
Matthew Kabel, parent of Sally Kabel battling Infant Leukemia, Childhood Cancer Advocate said, “For the seven kids that die every day from both childhood cancer and the outdated treatments used to treat it, I want to thank Times Square for standing with parents like us who are fighting for better treatments for all the children out there battling this terrible disease. When the Empire State Building said no to kids like our daughter Sally, Times Square said yes, and showed that the Crossroads of the World has the backs of all kids like her battling for their lives against cancer.”
11-year-old cancer survivor Ashley Burnette, Hyundai Hope On Wheels National Youth Ambassador said, “Fighting cancer was one of the hardest things I have ever done. Today, I am proud to say I am cancer free. However, I always think about all the other kids who are still fighting cancer every day. As a Hyundai Hope On Wheels National Youth Ambassador, my goal is to encourage kids and families battling cancer all across the country to never give up hope and to help raise awareness that childhood cancer research must continue in order to find a cure. Through research we are finding more cures every day and more children are able to beat this disease.”
Participating Times Square signs and advertisers included: Clear Channel Spectacolor, Sherwood Equities, Jamestown LP, ABC, Branded Cities, Thomson Reuters, NASDAQ, Bank of America, TDK Corporation, Hyundai and Toshiba.
Clear Channel also lit their digital display in Penn Plaza Gold for tonight’s initiative.